Sellmer advent calendar: little jewels for the pre-Christmas period
"Home of Advent Calendar." Even U.S. presidents Nixon and Eisenhower posed for photos with Sellmer advent calendars. The diverse publishing program includes about 140 calendars in different formats. On request there are also special productions, for example as promotional material. Fifty percent of the company is now on the international market and there is even a sales office in England. Sellmer Verlag has replaced a lot of manual work with automation in many areas, but much depends on the loving design and care with which the popular products from Stuttgart are manufactured, and that has not changed.
"It’s such a beautiful product, the enthusiasm for it has been passed down from generation to generation," explains Annette Sellmer, who explains why all family members have remained loyal to the Christmas calendar throughout the company’s more than 70-year existence. Frank Sellmer’s wife is responsible for the publisher’s public relations. The nostalgic town views, cozy Christmas scenes, romantic snowy landscapes with Santa Claus and the religious motifs of the advent calendars, which are especially popular in England, have one thing in common: they are designed and produced with care and great attention to detail. "According to our company philosophy, what can be seen behind the doors must match the motif on the front of the calendar," says Annette Sellmer.
